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Our Mission

Heywood’s was founded on the philosophy of helping animals in need. Our mission is to connect with, support, promote, and give back to nonprofit animal organizations, rescues, and shelters who are making a positive difference in a rescue’s life.

The more pet shampoo we sell, the more shampoo we donate. As Heywood’s continues to grow, our giving and community efforts will continue to grow right alongside us.

About Our Mission Image - Heywoods Dog Sudz

Consciously Clean

We have both the health of your pet and the Earth in mind.  Our dog shampoo is completely safe for animals, humans and plants. 

We intentionally use organic, plant-based, biodegradable, cruelty-free ingredients. Our dog sudz infuses ethically sourced organic and all natural oils, herbal extracts, and castile soap which leaves our dogs’ fur & skin more healthy, silky, and itchy-scratchy free.  

No parabens, sulfates, petroleum products, synthetic dye or color. 

Our Team

Jennifer Noland

Founder and Chief Executive Officer

Why Heywoods? “Years ago, some friends of mine stopped by my house with a puppy. They had taken him from an abusive home. He had hair missing from his neck and tail, a chipped tooth, and was extremely skinny. The idea was to foster him until a ‘forever’ home could be found, but a few days, I knew there was no way he was going anywhere. I am from the south, and I thought “Heywood” was the perfect name for this scrawny, chipped tooth pup. Heywood and I were together for almost 15 years, and he is the reason I started the company.”

Stef Goldberg

Chief Operating Officer

Why Heywoods?  “I strive to be the kind of person my dogs think I am.  I wish every dog could feel as adored and safe as my dogs do, and I wish every human could feel the pure love that my dogs give.  Heywood’s gives me the chance to use my business expertise to make these wishes come true.”

Lisa Goldberg

Chief Brand & Product Officer

Why Heywoods? “I love all the puppies in the world”